ZURO is a reusable, nicotine-free flavoured air device built to replace the hand-to-mouth habit and oral fixation. No battery, no heating element, no vapour. Air is simply drawn through a flavoured core as you inhale, picking up flavour along the way — so what you're getting is flavoured air, nothing is heated, there is no battery and no vapourisation. There's nothing to switch on and nothing to charge.

The airflow itself is adjustable. A twist at the bottom of the device opens or closes the airflow, so you can dial the draw to feel tighter or more open depending on what you prefer.

The mechanism is simple by design. It's also why the experience feels different to anything that relies on heat or vapour to deliver flavour.

ZURO's purpose is to replace the hand-to-mouth habit and oral fixation — not the hit, not the strength, or the sensation you might be used to.

If you're used to products with very bold or overpowering flavours, ZURO will likely feel more subtle — especially on the first try. There's no harmful heat or vapour amplifying the flavour.

For most people, that takes adjustment, particularly if your taste buds need to recalibrate from stronger, heated or chemically-amplified flavours.

If you want something that announces itself early while you get used to it, start with one of the more intense cores in the range — Blueberry, Mango or Watermelon.

The ZURO device itself is a one-time purchase. It's reusable for the long haul; the only thing that ever needs swapping out is the flavour core inside it.

That's the whole model: buy the device once, keep it, and just top up cores as you go.

Each individual flavour core lasts approximately 2–4 days on average, depending on how often you use your ZURO. Each flavour pack contains 3 cores, so you can expect between 6–12 days per flavour pack.

• Starter Kit (3 flavour packs × 3 cores = 9 cores): approximately 2.5–5 weeks of use
• Starter Plus Kit (6 flavour packs × 3 cores = 18 cores): approximately 5–10 weeks of use
• Duo Kit (8 flavour packs × 3 cores = 24 cores): approximately 7–14 weeks of use

Once you've found your own rhythm, replacement packs are simple: $9 per pack, or 3 packs for $19.